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Theatrical Headshots vs. Commercial Headshots

Understanding the difference between commercial & theatrical headshots is key to making a lasting impression in the industry. While commercial headshots showcase your approachable side, theatrical headshots emphasize intense emotions & dramatic flair. Discover which suits your career best!

A women's commercial headshot

Did you know that not all headshots are the same? There’s a major difference between commercial and theatrical headshots. And you definitely need to get your commercial vs theatrical headshot facts clear if you want to make it big in the industry. 

Be it a TV commercial, a movie, or a theater performance, the right headshot will make you go places. If you want your recruiter or casting director to feel an ‘aha’ moment as soon as they see your portfolio, you need to take your headshot seriously. Today, we'll break down everything you need to know about commercial and theatrical headshots. Let’s understand which one is better for your career goals. 

What Are Theatrical Headshots?

A Theatrical Headshot

Theatrical headshots are professional shots used for plays, movies, TV shows, and brand campaigns. It is widely recognized as the type of headshot used for casting in theater plays and on-stage roles. Theatrical headshots are typically characterized by serious expressions. Along with a bright tone and lighting, supported by a dramatic background for the headshot

What Are Commercial Headshots?

A Commercial headshot

If you’re in the mood for all smiles, a commercial headshot is all that you need. The purpose of a commercial headshot is to showcase a friendly and approachable look while maintaining professionalism. They’re primarily used for auditions, advertisements, and corporate roles. Photographers use bright lighting for headshots and neutral backgrounds to enhance the vibe of the headshot. In simpler words, a commercial headshot looks much more natural and candid.

Commercial vs. Theatrical Headshots: Key Differences

Both theatrical and commercial headshots serve an important purpose in the media industry. Yet, they differ in the following:

Category Commercial Headshots – Fun & Friendly Look Theatrical Headshots – Dramatic & Serious Look
Expression
  • Show your widest smile to appear fun and approachable.
  • Bright, joyous expressions to convey friendliness.
  • Focus on deep, intense emotions to showcase character depth.
  • Subtle expressions that hint at complexity.
Wardrobe
  • Choose bright, vibrant colors like red, yellow, blue, or orange for a lively and inviting look.
  • Tank tops and polo t-shirts work well for a casual, friendly appearance.
  • Wear neutral or dark shades to create a serious and dramatic effect.
  • Opt for simple, classic clothing with minimal distractions.
Background & Lighting
  • Use flat, bright lighting to create a positive, energetic mood.
  • Outdoor shoots on a sunny day can enhance the cheerful vibe.
  • Controlled, moody lighting with a neutral or darker backdrop for a dramatic feel.
  • Studio lighting is often used to sculpt facial features and add depth.
Purpose
  • Best for commercial advertising, business, and brand promotions.
  • Ideal for roles requiring a friendly, relatable personality.
  • Commonly used for film, TV, and stage auditions where emotional depth is key.
  • Helps casting directors see a performer’s serious and versatile side.

Now that we know the difference between commercial vs. theatrical headshots, let us look at the roles in shaping your career. 

Smiling in Theatrical vs. Commercial Headshots

Theatrical Headshot (Film/TV/Drama)

  • Generally, no smile or a subtle smile is best.
  • Aim for a serious, intense, or thoughtful expression to showcase depth.
  • Slight smirks or relaxed lips work well for dramatic roles.
  • Avoid looking unapproachable—your eyes should still have expression and energy.

Commercial Headshot (Advertising/Corporate)

  • A big, genuine smile is usually expected.
  • Commercial casting seeks warmth, friendliness, and approachability.

Smiling helps you look likable, relatable, and engaging.

Do You Need Both Commercial and Theatrical Headshots?

Capturing Commercial Headshot In Clamshell Lighting
Source

As a professional in the entertainment or media industry, you need both commercial and theatrical headshots. Do you ask, why? The answer is versatility. While a well-crafted headshot can portray your professionalism and open doors to new opportunities, both commercial and theatrical approaches will extend these opportunities. 

Theatrical headshots are renowned for capturing intense and dramatic emotions, giving you a break in plays, brand campaigns, documentaries, and TV series. For instance, imagine yourself on the banner of a theater show opening—yes, you need that intense look to invite the audience. Whereas, a commercial headshot will allow you to exercise your entertainment skills. For example, auditioning for commercial movies, posing for marketing content, or shooting for social media campaigns. Commercial headshots examples include the outdoor banner we often see on mall entrances. 

Frequently Asked Questions

  1. What is the difference between a commercial and a theatrical headshot?

The major difference between a theatrical and commercial headshot is the varied emotions. A theatrical headshot captures intense and complex characteristics, whereas commercial headshots are all about relatability. 

  1. Which type of headshot should I use for film auditions?

You can use both theatrical and commercial headshots, depending on the genre of the film. For a murder mystery, a theatrical headshot would be preferable and for a rom-com, you can go for a commercial headshot. 

  1. Can I use the same headshot for commercials and theatrical roles?

While a professional headshot is suitable for auditions, you cannot use the same headshot for commercial and theatrical roles because it will impact your first impression in the eyes of the casting director. 

  1. How do I create the best commercial headshot look?

For a commercial headshot, use clean and light-colored headshots and prefer outdoor lighting setups. Relax, smile, and have fun as you shoot for the headshot. 

  1. What should I wear for a theatrical headshot?

You can wear dark-colored clothes with dramatic detailing, such as a pantsuit or puffy-sleeved shirts for a theatrical headshot. 

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