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Everything on Business Headshots: Dressing, Pricing, Poses and Tips

Your professional image depends on just a single click in today’s digital world. A professional headshot can open multiple opportunities for you. This article covers everything you need to know to get the best business headshot.

“You never get a second chance to make a good first impression.”: Will Rogers

Your professional image depends on just a single click in today’s digital world. You can make a great first impression with your professionally clicked business headshots on that one chance. A professional headshot can open multiple doors of opportunities for you. 

Our blog is your ultimate guide to business headshots. It covers everything from outfit selection to striking the perfect pose. Whether you're budget-conscious or camera-shy, our tips will help you radiate professionalism.

So, whether you are new to the industry or looking to refresh your portfolio, this blog has something for you. It covers everything you need to create great business headshots.

What are Business Headshots?

Business headshots are professional photos of individuals specifically used for business purposes. You can use them on your company's website, business card, and LinkedIn profiles. These photos are crucial for creating a positive impression and conveying professionalism.

In appearance, business headshots are the same as general professional headshots. They too focus on attire, backgrounds, and overall presentation. However, they often emphasize the idea of being "good to do business with". This may involve minor adjustments or suggestions from the photographer during the shoot.

Despite the emphasis on professionalism, business headshots don't always have to look corporate. Many startup professionals and business owners use a professional yet more casual headshot. So that it suits their brand and personality.

A great business headshot should showcase your professionalism, friendliness, and competence. It should make you stand out in the business world. It's an essential tool for establishing a strong online presence. It helps in making a lasting impression on clients, colleagues, and potential employers.

Are Business Headshots Important?

A woman standing in her work cabin is giving a side pose for her business headshots

Yes, business headshots are incredibly important for professionals in today's digital age. These photos are more than just pictures; they are your visual identity in the business world. 

  • First Impressions: Your headshot is often the first thing people see when they look you up online. A professional headshot can make a strong and positive first impression. This shows that you are serious about your work.

  • Professionalism: A high-quality headshot conveys professionalism and competence. It shows that you take yourself and your work seriously. This can be reassuring to clients, colleagues, and employers.

  • Brand Representation: Your headshot is a part of your personal brand. It should reflect your personality and the image you want to portray to the world. Whether you're aiming for a corporate look or a more casual vibe, your headshot should align with your brand.

  • Building Trust: People are more likely to trust someone they can see. A professional headshot helps to humanize you and makes you more relatable. This can be especially important in industries where trust is crucial.

  • Consistency: Use the same headshot across all your professional profiles and marketing materials. It helps to maintain consistency and reinforces your brand identity.

Business headshots are really important for professionals. They can help you make a good impression, build trust, and show that you're professional in your work.

What Do I Wear for Business Headshots?

The right clothing for your headshots can make a great impact on how you're perceived. Find some tips below to help you pick an outfit for your professional headshot session

Classic Attire:

  • Opt for classic, well-fitting clothing that reflects your industry and personal style.

  • A suit in navy, charcoal grey, or black is a timeless choice. If suits aren't your style, a dress or a blouse with tailored pants or a skirt works well.

Colour Palette:

Colour pallette for understanding what to wear for Professional photoshoot. You can do contrasts or monochromes.

All colours have different meanings so one should choose a colour accordingly. And, if you are confused, neutral shades are the safest choice to make. 

  • Stick to solid colours or subtle patterns that complement your skin tone.

  • Neutral colours like black, white, grey, navy, and beige are safe choices. These colours convey professionalism and work well in most settings.

Avoid Trendy Styles:

  • Avoid overly trendy or flashy clothing that may look dated in the future. Opt for timeless pieces that exude professionalism.


  • Pay attention to grooming details such as hair, makeup, and accessories. Keep your look polished and professional.

Comfort and Confidence:

  • Choose clothing that makes you feel comfortable and confident. Your comfort will translate into a more relaxed and natural-looking headshot.

Colour Matching:

  • Consider the background colour when choosing your outfit. Aim for a contrast that makes you stand out without being distracting.

💡Pro tip: Think about the colours you wear. Blue can make you seem trustworthy, black can suggest leadership, and grey can give a sophisticated vibe. Choosing the right colour can subtly influence how others see you in your business headshots.

How Do I Pose for Business Headshots?

Posing for your business headshots can feel intimidating, but it doesn’t have to be. You can easily nail your pose by following the tips below:

  • Straight Posture: Stand or sit up straight with your shoulders back. This posture exudes confidence and professionalism.

A female is posing with a warm smile and decent posture for her professional headshot
  • Relaxed Expression: Keep your facial muscles relaxed for a natural and approachable look. Avoid forced smiles or tense expressions.

A man in a classic combination of neutral colours standing with crossed arms to convey confidence and strength through his professional headshots.
  • Eye Contact: Look directly at the camera to establish a connection with the viewer. This expresses confidence and trustworthiness.

A woman with subtle makeup is making direct eye contact with the camera lens to showcase her confidence.
  • Angle Your Body: Angle your body slightly to the side instead of facing the camera straight on. This can create a more dynamic and flattering pose.

A man is giving a side pose to show his best side to the camera for his business headshots.
  • Hands and Arms: Keep your hands relaxed and avoid stiff or awkward positions. You can place your hands in your pockets or lightly clasp them in front of you.

A woman with spectacles is sitting on a chair to pose for her professional headshots.
  • Chin Position: Avoid tilting your head too far up or down. Instead, keep your chin parallel to the ground for a flattering angle.

A woman is exuding confidence and power through her pose while sitting on a chair.
  • Smile Naturally: A genuine smile can make a big difference in your headshot. Think of something that makes you happy to create a natural smile.

A guy is smiling warmly and carrying his spectacles nicely with a subtle pose for his business headshots.

Remember, the goal of a business headshot is to present yourself professionally while also showing your personality. With these tips, you'll be able to strike the perfect pose for your business headshot.

💡Pro tip: Practice your pose in front of a mirror before your photo shoot. This can help you feel more confident and comfortable.

What Backdrops are Best for Business Headshots?

Choosing the right backdrop for your business headshots can enhance the overall look and feel of your photos. 

Here are some popular options to consider:

  • Solid Color Backdrops: Solid colours like white, grey, or black are classic choices for business headshots. These colours are neutral and help draw attention to your face. Thus, making them ideal for a professional and polished look.

  • Natural Settings: If you prefer a more relaxed or outdoor look, consider using a natural setting as your backdrop. This could be a park, garden, or urban environment, depending on the aesthetic you want to achieve. Natural settings can add a sense of warmth and approachability to your headshots.

  • Simple Patterns: Use a backdrop that adds some interest without being too distracting. Consider options that are simple and have subtle patterns. This could be a faint texture or a soft geometric design. Simple patterns can add depth to your photos without taking away from the focus on your face.

  • Branding Elements: If you want to incorporate branding elements into your headshots, consider using a backdrop that features your company's logo or colours. This can help tie your headshots into your branding strategy. This creates a cohesive look across all of your marketing materials.

  • Custom Backdrops: For a more unique and personalized look, consider using a custom backdrop that reflects your personality or profession. This could be a backdrop featuring your favourite city skyline, a bookshelf for a scholarly look, or a blank chalkboard for a creative vibe. Custom backdrops can help your headshots stand out and make a memorable impression.

When picking a backdrop for your business headshots, think about the style you want. Whether you like a classic, professional look or something more creative, the backdrop can help you get the right feel in your photos.

💡Pro tip: Choose a backdrop that reflects your industry. For example, a subtle tech pattern for the tech industry to convey expertise.

How Should I Prepare for Business Headshots?

Preparing for your business headshots can help in making sure that you look your best. It can make you feel confident and light on your mind during your photo session. 

  • Choose Your Outfit: Select a professional outfit that reflects your personal style. It should be appropriate for your industry. Avoid busy patterns or overly trendy clothing that may distract from your face.

  • Grooming: Make sure your hair is neat and styled in a way that flatters your face. Consider getting a haircut or trim a few days before your photo session. For men, a clean shave or well-groomed beard can enhance your look. Women should opt for natural-looking makeup. It should enhance their features without being too heavy.

  • Rest and Hydration: Get plenty of rest the night before your photo session. This will make sure that you look refreshed. Drink plenty of water to keep your skin hydrated. Avoid alcohol and salty foods as they can cause bloating.

  • Practice Your Smile: A natural and confident smile can make a big difference in your photos. Practice smiling in front of a mirror to find a smile that feels comfortable and looks genuine.

  • Relax: It's natural to feel nervous before a photo shoot, but try to relax and be yourself. A good photographer will help you feel at ease and capture your best angles.

Remember, the goal is to present yourself professionally while also letting your personality shine through.

💡Pro tip: Imagine yourself looking confident and professional. This mental preparation can help you feel more relaxed and confident during your photo shoot. 

What If I am Not Photogenic or Hate Getting My Photo Taken?

It is completely normal to feel uneasy about getting your photo taken. But, there are ways to overcome this and get a great headshot. We have listed some of them for you below:

  • Choose the Right Photographer: Look for a photographer who understands your concerns. He/she should be able to make you feel comfortable during the shoot. A good photographer knows how to bring out the best in you.

  • Practice Posing: Spend some time in front of a mirror practising different poses and expressions. This can help you feel more confident and natural in front of the camera.

A woman dressed in simple attire is posing for her professional headshots with a smile on her face. 
  • Relax and Be Yourself: Try to relax and be yourself during the shoot. Remember, a genuine smile and natural expressions can make for the best photos.

  • Focus on the Positive: Instead of focusing on your insecurities, think about the message you want your headshot to convey. Keeping this in mind can help you feel more confident during the shoot.

  • Trust the Process: Trust that your photographer knows how to capture your best angles and features. They are there to help you look your best.

💡Pro tip: Practice deep breathing before your shoot to feel relaxed and natural. This can help you feel more confident in front of the camera.

How Much Do Business Headshots Cost?

Business headshot costs can vary widely, ranging from $100 to $1500 or more. Factors like location, photographer expertise, and package offerings can influence pricing.

It's important to consider additional elements such as licensing and retouching fees. Some photographers may include ownership of purchased photos in the session fee. Some may charge extra for licensing, especially for commercial use.

Retouching fees are another consideration, ranging from $50 to $150 per photo. These fees contribute to the final polished look of your headshots.

💡Pro tip: AI-driven services like InstaHeadshots offer various packages for your professional headshots. These services start at $29 for 20 HD headshots in 10+ styles in around 90 minutes.

How Do I Choose the Right Photographer?

Selecting the right photographer for your professional headshots is crucial. The photographer should be able to capture your unique essence. 

Some tips to help you make the right choice:

  • Explore Portfolios: Look at local photographers' portfolios. Focus on shots that showcase technical skills while bringing out authenticity and professionalism.

  • Consider Your Budget: Be mindful of your budget and the photographer's pricing structure. Discuss any additional fees like licensing and retouching beforehand.

  • Seek Recommendations: Ask for recommendations. Read reviews from others who have worked with the photographer. Positive experiences can lead to a more relaxed and collaborative photoshoot.

  • Effective Communication: Reach out to the photographer and discuss your vision. They should understand and align with your expectations.

  • Trust Your Instincts: Trust your instincts when choosing a photographer. They should not only have technical skills. They should also understand your unique needs and vision.

For an affordable option, consider The Hundred Dollar Headshot starting at $99.  You can also hire up-and-coming photographers or freshers who are eager to prove themselves. These individuals offer enthusiasm and potentially their best work.

What Role Do Lighting and Technical Details Play in Headshots?

Lighting and technical details play a key role in the outcome of your headshots. 

  • Natural vs. Artificial Lighting: Natural light can create a soft and flattering effect. Whereas artificial lighting allows for more control over the intensity and direction of light. The choice between the two depends on the desired look and the photographer's expertise.

A guy sitting on a chair in a studio in front of a paper roll background poses for his professional headshots.
  • Lighting Setup: The setup of lighting, such as the use of a key, fill, and background lights, can greatly influence the mood and style of your headshots. A skilled photographer will know how to use these lights to highlight your best features and create a professional look.

  • Camera Settings: Technical details like aperture, shutter speed, and ISO can affect the sharpness, depth of field, and overall quality of your headshots. A photographer who understands these settings can ensure your photos are well-exposed and focused.

  • Backdrop: The backdrop used in your headshots can also impact the overall look of the photos. A plain backdrop can help keep the focus on you. A more elaborate backdrop can add personality and style.

A woman giving a subtle smile to pose for her business headshots while sitting on a chair in front of a classic white background.
  • Editing and Retouching: After the photoshoot, editing and retouching can further enhance the lighting and technical details of your headshots. This process can help correct any imperfections and ensure your photos look polished and professional.

Overall, lighting and technical details play a significant role in creating impactful headshots. Working with a skilled photographer who understands how to use these elements effectively can help you achieve the desired look for your headshots.

Should I Edit My Business Headshots Post Shoot?

Editing your business headshots post-shoot can help enhance their quality and appeal. 

  • Enhancing Features: Editing can enhance certain features of your face. It can help in brightening the eyes or whitening teeth, to create a more polished look. 

  • Correcting Imperfections: You can correct minor imperfections while editing. Blemishes or stray hairs may be distracting in the final photos. So, editing them is a great option.

  • Adjusting Lighting and Colour: Editing software allows you to adjust lighting and colour. It helps in improving the overall mood and tone of your headshots. This can help create a more professional and cohesive look.

  • Maintaining Professionalism: While editing can be beneficial, it's important to ensure that your headshots maintain a professional appearance. Avoid excessive editing that alters your appearance too drastically.

  • Consulting with a Professional: If you're unsure about how to edit your headshots, consider consulting with a professional photographer or editor. They can provide guidance on the best editing practices. This can help you achieve the desired results.

💡Pro tip: It's important to use editing techniques judiciously. You need to maintain a natural and professional appearance.

How Should I Use My Business Headshots for Maximum Impact on Platforms?

Your business headshots can be a powerful tool for creating a professional and memorable online presence. 

  • LinkedIn: Use your headshot as your profile picture on LinkedIn to create a strong first impression. Make sure your photo is professional and reflects your personal brand.

  • Professional Website: Feature your headshot prominently on your professional website, especially on the 'About' or 'Team' page. This helps visitors connect with you on a more personal level.

  • Social Media: Use your headshot as your profile picture on other social media platforms like Twitter, Facebook, and Instagram. This helps maintain a consistent brand image across all platforms.

  • Email Signature: Include your headshot in your email signature to add a personal touch to your communications. This can help make your emails more memorable and professional.

  • Marketing Materials: Use your headshot in marketing materials such as business cards, brochures, and flyers. This helps create a cohesive brand image and reinforces your professional identity.

  • Professional Networking: Use your headshot when networking or attending industry events. This helps people recognize you and can facilitate more meaningful connections.

By using your business headshots strategically across different platforms, you can maximize their impact and enhance your professional image online.

What are the Common Mistakes to Avoid in Business Headshots?

When it comes to business headshots, avoiding certain mistakes can ensure that your photos turn out professional and polished. 

Some common mistakes to avoid are:

  • Overdoing the Makeup: It's important to look polished but heavy makeup can look unnatural in photos. Opt for a natural look that enhances your features without being too overpowering.

One should not do heavy and shiny makeup like the woman in the above picture for his/her professional headshots.
  • Poor Grooming: Make sure your hair is neat and well-groomed. Avoid hairstyles that are overly trendy or distracting.

  • Inappropriate Attire: Choose clothing that is professional and reflects your industry. Avoid overly casual or flashy outfits that may not be suitable for a business setting.

  • Incorrect Posture: Good posture is key to a great headshot. Stand or sit up straight and avoid slouching.

  • Not Smiling Naturally: A forced or fake smile can ruin an otherwise great photo. Try to relax and smile naturally for the best results.

  • Ignoring Background Details: Pay attention to the background of your photos. Avoid cluttered or distracting backgrounds that can take away from the focus on you.

  • Not Communicating with Your Photographer: Make sure to communicate your preferences and concerns with your photographer. They are there to help you look your best and will appreciate your input.

When Should I Update My Business Headshots?

Updating your business headshots is crucial for maintaining a professional and relevant image. 

Some key reasons to consider updating your headshots:

  • Change in Appearance: Getting a new hairstyle or losing or gaining a noticeable amount of weight are big changes. In such cases, it's a good idea to update your headshots so they really look like you.

  • Career Milestones: Update your headshots when you achieve significant milestones in your career. You may be joining a new company, securing a major client, or receiving an industry award. This helps showcase your growth and success.

  • Every 2-3 Years: Updating your headshots every 2-3 years keeps your image fresh and reflective of your current style and persona.

  • Seasonal Updates: Consider updating your headshots seasonally. This captures different looks and styles, especially for seasonal marketing campaigns or promotions.

  • Industry Trends: Stay current with industry trends and update your headshots to reflect them. This demonstrates your commitment to staying relevant and competitive in your field.

Regularly updating your professional headshots is a proactive way to demonstrate your growth and progression over time. This makes sure that your image remains consistent with your professional goals.

How Can Business Headshots Impact My Career?

Your business headshot can have a significant effect on your career. It acts as your initial introduction to potential clients, employers, or business partners. Thus, making a lasting impression is vital.

A compelling headshot not only grabs attention but also conveys your personality and style. It offers a glimpse into what makes you unique. It can showcase your versatility and present you in various roles and looks.

Furthermore, a professionally clicked business headshot demonstrates your commitment and dedication to presenting yourself in the best possible light. This can contribute significantly to your personal brand.

By investing in a high-quality headshot, you establish a strong and memorable identity in a competitive field. This can be a pivotal step towards advancing your career and opening doors to new and exciting opportunities.