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How Much Do Professional Headshots Cost in 2024?

The cost of a professional headshot can vary based on several factors, including the photographer's expertise, package options, and additional services. Let's understand the cost breakdown of a professional headshot session.

A guy posing for his professional headshot
A guy posing for his professional headshot

Do you want to get professional headshots but are confused about their cost in 2024?

There are various options and each tier offers unique benefits. You can choose from starter packages starting at $100 to premium packages going over $500. For a budget-friendly option, you can try InstaHeadshots at just $39 for 40 HD headshots in 2 styles.

Investing in a professional headshot is an investment in your personal brand and professional success. A high-quality headshot can open doors and make a lasting impression on potential employers and connections.

Get professional headshots that fit your budget!

A guy posing for his professional headshot in an outside setting

The Cost Breakdown of Professional Headshots in 2024

Professional headshots are a valuable asset, whether you're building a personal brand, updating your online presence, or seeking new career opportunities. Understanding the cost breakdown can help you choose the right package for your needs.

  • The Beginner Headshot ($100-$250): Ideal for budget-conscious individuals, this tier offers a crisp, classy headshot tailored to your specific goals. Despite its affordability, you can expect high-quality results that meet professional standards.


  • The Economical Headshot ($250-$500): Stepping up in price, this package often includes multiple outfit changes, a wider selection of digital images, and enhanced retouching. It's a popular choice for those seeking more versatility and customization.


  • The Premium Headshot (Over $500): For those seeking the ultimate headshot experience, this top-tier package includes personalized consultations with the photographer and the option for multiple locations. The cost reflects the premium quality and attention to detail offered.


  • Budget-Friendly Alternative: InstaHeadshots (Under $60): InstaHeadshots can help you generate professional-looking headshots by just using 12-20 of your random solo pictures. You can choose from the three packages offered on the platform starting at just $39 for 40 HD headshots in 2 styles in around 60 minutes.

When considering your budget for professional headshots, it's essential to weigh the value they bring to your professional image and the opportunities they can provide. 

What is the Cost of a Professional Headshot?

The cost of a professional headshot can vary based on several factors, including the photographer's expertise, package options, and additional services. A brief breakdown to help you understand the pricing is as follows:

  • Photographer's Expertise: Seasoned professionals with a strong portfolio and a knack for capturing your essence may charge more than newcomers. Their skill goes beyond technical know-how, turning your headshot into a true work of art.


  • Package Options and Services: Photographers typically offer a range of headshot packages with varying extras. These packages may include different levels of service, such as the number of outfit changes, digital image options, and retouching.


  • Total Outfit Changes: Some packages allow for multiple outfit changes, allowing you to showcase different looks. Consider how many outfit changes you need to achieve your desired results.


  • Digital Images: The number and quality of digital images provided can impact the price. Basic packages may offer a limited selection, while more expensive packages may include a broader range of high-resolution images.


  • Retouching Magic: Extensive photo enhancement and retouching require time and expertise. This can influence the overall cost of your headshots.


  • Digital File Delivery Fees: Some photographers may charge a fee for delivering your photos digitally, especially if they need to be transferred online along with their rights. 

Comparing Headshot Prices: Budget, Standard, and Premium Tiers 

A professional headshot has become an essential tool for making a strong first impression. Investing in a high-quality headshot can open doors and advance your career, whether you're a student looking for internships, a young professional developing your brand, or an executive looking to show off your leadership. 

A girl smiling naturally to make her professional headshot more impressive

Starters Package (Under $250)

Target Audience: Students, recent graduates, and those on a tight budget.

Key Features:

  • High-resolution digital files for a crisp, professional look.

  • Ideal for job applications, LinkedIn profiles, and professional networking.

  • Typically includes a single outfit and a limited number of edited images.

Recommendation: Perfect for those looking for a professional headshot session without breaking the bank.

Economical Package ($250-$500)

Target Audience: Young professionals, entrepreneurs, and those seeking to establish a strong online presence.

Key Features:

  • Multiple outfit changes to showcase different professional personas.

  • Access to a greater number of high-quality images for versatility.

  • Typically includes a pre-shoot consultation and a more extensive editing process.

Recommendation: Ideal for those looking to project a polished, consistent brand across various platforms, such as LinkedIn, personal websites, and social media.

Premium Package ($500 and Above)

Target Audience: Executives, public figures, and those who demand the highest level of quality and service.

Key Features:

  • Personalized pre-shoot consultation to ensure your vision is captured effectively.

  • Sophisticated, timeless headshots that exude confidence and authority.

  • Extensive editing process and retouching to achieve a flawless, magazine-worthy look.

  • Typically includes a hair and makeup artist, as well as a professional stylist.

Recommendation: Perfect for those who want to make a lasting impression and stand out in a crowded market, such as C-suite executives, politicians, and celebrities.

Budget-Friendly Alternative: InstaHeadshots (Under $60)

  • Innovative Solution: InstaHeadshots utilizes AI technology to transform self-portrait selfies into professional headshots.


  • Cost-Effective: Offers a budget-friendly option for achieving professional results without the need for a professional photographer.


  • Convenience: Simply upload 12-20 solo selfies and receive your edited headshots within 60 minutes.

  • Recommendation: Ideal for those who want to experiment with different looks or need a quick headshot for a specific purpose, such as a last-minute job application or a social media profile update.

Regional Price Guide: How Location Affects Headshot Costs?

 A guy confidently posing for his professional headshot

It's important to remember that headshot pricing can vary depending on your location. Here's a quick peek at how prices can differ across significant cities and regions in the United States:



Please note that these ranges are approximate and can vary based on factors such as the photographer's experience, studio setup, and additional services offered. It's advisable to consult with local photographers to get accurate pricing for your specific needs.  

Decoding the Details: What You Get for Your Money?

Think of this as a helpful guide to understanding the different aspects included in your headshot package. It's like peeling back the layers of an onion to reveal all the details inside.

The Budget-Friendly Option (Under $250):

  • One wardrobe change is usually included.

  • Images are typically provided in high-resolution digital format. They are suitable for uploading to professional platforms like LinkedIn.

  • Minor touch-ups may be included, such as smoothing blemishes, flyaway hairs, or stray feathers.

The Standard Package ($250-$500):

  • This mid-range option often includes 2-3 outfit changes, allowing you to showcase different looks.

  • Your photo gallery will feature images taken with a high-quality camera, ensuring crisp, professional results.

The Premium Package ($500 and Above):

  • This luxurious package offers a comprehensive experience, including a consultation with the photographer to discuss your style, desired outcomes, and any specific requests.

  • Some premium packages may include on-site shooting and additional touch-ups.

  • Stylists for hair, makeup, and wardrobe may be included, ensuring you look your best for your headshot session.

Budget-Friendly Alternative: InstaHeadshots (Under $60)

InstaHeadshots offers three different headshot packages starting from $39 for 40 HD headshots

InstaHeadshots offers three distinct plans to cater to different needs and budgets.

  • The Starter plan is priced at $39. It is like a beginner's paint set, offering 40 HD headshots and 2 styles to experiment with in a 60-minute turnaround time. It's a great way to dip your toes into the world of AI headshots without committing to a larger plan.


  • The Basic plan, priced at $49, is where things start to get exciting. In a 90-minute turnaround time, you get 100 HD headshots and over 5 styles to choose from. This plan is perfect for those looking to explore a wider range of options and styles.


  • Finally, the Premium plan, priced at $59, is like having a full studio at your disposal. This plan offers 200 HD headshots and over 10 styles to choose from in just 120 minutes. It is ideal for professionals and businesses looking to make a big impact with their professional headshots.

By understanding what each price point offers, you can choose the headshot package that best aligns with your budget and requirements. 

What are the Extra Costs of a Headshot Session?  

As you go deeper into your headshot session, you may encounter additional costs that contribute to the overall experience. Being aware of these potential additional costs can help you plan your headshot session more effectively and make sure you get the best value for your investment. 

  • Makeup and Hair: Professional hair and makeup services, while enhancing your look, can add $100 to $300 to your total cost. Prices vary based on the artist's experience and the complexity of the work.


  • The Outfit: Some photographers offer wardrobe consultation or styling services, typically ranging from $50 to $200. Prices vary depending on the package and level of service.


  • The Location: Opting for an outdoor or on-location shoot may incur additional charges, but it can add a unique element to your headshots. Discuss any location fees with your photographer beforehand.


  • Travel Time: Including travel time calculations and transportation expenses in your budget can help you avoid unexpected costs and delays, especially for on-location shoots.


  • Digital Delivery: While most headshot packages include digital photographs, some photographers may offer additional services such as high-resolution prints for an extra fee.

5 Tips to Get the Best Value from Your Headshot

Investing in a professional headshot is an important step in enhancing your personal brand. To ensure you get the most value from your investment, consider these tips:

Tip 1: Define Your Needs and Purpose

Determine your goals and the type of headshot you need. Look for a photographer whose style and packages align with your vision and budget.

Tip 2: Research Local Photographers

Explore the portfolios of local photographers and read client reviews to gauge their style and experience. Contact multiple photographers to compare packages and rates.

A professional photographer clicking a profesisonal headshot of his client

Tip 3: Be Mindful of Your Budget

Many studios offer a range of services and packages to suit different needs and budgets. Consider what services are essential for you and prioritize accordingly.

Tip 4: Take Advantage of Free Consultations

Schedule a free consultation with potential photographers. This allows you to discuss your vision, ask questions, and ensure they understand your needs before committing.

Tip 5: Set Realistic Expectations

Be realistic about what you can afford. Adjust your expectations if necessary to fit your budget. Remember, a great headshot can be achieved at any price range if done well.

Professional Headshots: Worth the Price Tag?

Your online presence often serves as the first impression you make. Investing in a professional headshot is not just about capturing an image; it's about investing in your personal brand and professional success. It can yield returns that extend far beyond the initial cost. 

  • Stand Out From the Crowd: A professional headshot sets you apart by showcasing your expertise and professionalism.


  • Open Doors to New Opportunities: A well-crafted headshot can make a positive first impression, potentially opening doors to new opportunities.


  • Increased Professionalism: Your headshot allows you to present your personality professionally, enhancing your overall image.


  • Confidence Booster: A great headshot can boost your confidence, giving you the readiness to make a significant impact.

FAQs: Quick Answers to Common Headshot Pricing Questions

Ques: What is the expense for a headshot?

Ans: The expense for a professional headshot can vary extensively depending on the photographer’s grade of expertise, location, package choices, and any extra features to be included. 

Ques: What is the difference between a one-time charge and a bundle (premium headshot package)?

Ans: Budget packages usually offer basic retouching plus one outfit change and a few digital photos. 

Ques: Which costs should you consider?

Ans: Different services like hair and makeup services, travel costs, etc. can increase the price of the package.  

Ques: Are AI-generated headshots as good as professional photographers? 

Ans: AI headshots may serve as a cost-saving alternative, particularly for those who face short-term headshot necessity and are on a shoestring budget.