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Everything on Realtor Headshots: Dressing, Pricing, Poses and Tips

When it comes to real estate, first impressions matter. Realtor headshots are the professional photos that real estate agents use to showcase themselves to potential clients. Let's dive deep into the specifics of how you can get that impressive headshot for your profile.

When it comes to real estate, first impressions matter. Your headshot is often the first thing potential clients see, and it can have a significant impact on your career. Your headshot is not just a photo; it's a representation of your personal brand.

But what makes a great realtor headshot? It's more than just putting on a suit and smiling for the camera. Your headshot should reflect your personal style and brand. It should be authentic and engaging, capturing the attention of potential clients and setting you apart from the competition.

In this blog post, we'll explore everything you need to know about realtor headshots, from how to dress and pose to the importance of lighting and editing. We'll also discuss common mistakes to avoid and when to update your headshots. 

Whether you're new to the real estate industry or a seasoned professional, this blog post will help you make the most of your realtor headshots and take your career to the next level.

What are Realtor Headshots?

A woman in a classic white shirt and sweater paired with a beige trouser is posing for her realtor headshot.

When you hear "Realtor headshots," you might picture a crisp, confident image of a real estate professional ready to help you find your dream home. And you'd be right! 

Realtor headshots are the professional photos that real estate agents use to showcase themselves to potential clients. These photos are more than just a snapshot; they're a crucial part of a realtor's personal brand. They can be used on various platforms such as websites, business cards, and social media profiles.

But what exactly goes into a great realtor headshot? It's not just about putting on a suit and smiling for the camera. 

When a person thinks about hiring you as a realtor to help them buy a $1M home, your headshot suddenly becomes more than just a photo. It becomes a crucial factor in their decision-making process. A great realtor headshot should do more than just exude professionalism. It should communicate trustworthiness, approachability, and expertise.

Imagine potential clients scrolling through realtor profiles online. They come across one with a headshot that exudes confidence and warmth. This realtor is someone they could trust to guide them through the complexities of buying a high-end property. Your headshot isn't just a photo; it's a representation of your commitment to excellence and your ability to handle the intricacies of a million-dollar transaction.

Realtor headshots are not just about looking good; they're about making a connection with potential clients. They should reflect the realtor's personality and style, helping them stand out in a crowded market. A well-thought-out headshot can make all the difference in whether a potential client chooses to reach out to you or keep scrolling.

In the context of home buying, realtor headshots take on even more significance. They are the first impression a potential client has of you as a realtor. And, in the world of luxury real estate, first impressions are everything. A great realtor headshot can make you memorable, helping you build a strong personal brand that resonates with your clients.

Are Realtor Headshots Important?

Humans take about 1/10th of a second to cobble together a first impression about a person. Professional headshots help make a strong first impression in the real estate world. They can make a great impact on a realtor's career and sales numbers by creating a positive first impression.

According to a survey, 93% of home buyers use the Internet to search for homes in the United States. Your headshot is often the first thing they see when researching agents online on platforms like LinkedIn.

In real estate, it's crucial to build trust and connect with clients. Your headshots should show your personality. They should express whether you're friendly and approachable or confident and professional. They should reflect who you are as an agent.

In a crowded field of agents, it's important to have headshots that help you stand out. Your photos should be eye-catching and memorable. This makes clients remember you among other agents.

Your professional headshot is a reflection of your personal brand. It should reflect your professionalism, personality, and values. A strong and consistent brand can help you attract clients aligning with your vision.

What Do I Wear for Realtor Headshots?

When it comes to dressing for your realtor headshot, think about your target audience. If you specialize in luxury homes, a tailored suit or elegant dress might be appropriate. If you work in a more laid-back market, a smart and casual look could be more suitable. The key is to look polished and put-together, but still approachable.

Here are some suggestions to help you dress for your realtor headshot session:


A realtor in a white shirt with a blue tie is posing with a miniature house in his hand to convey his message to potential clients.
  • You should dress according to your target audience. However, a well-fitted suit or a professional dress in a solid colour like black, navy, or grey is a classic choice. Pair your suit with a formal shirt or a blouse in a complementary colour. Avoid overly bright or distracting patterns.


  • Tie: If you choose to wear a tie, select one that complements your suit and shirt. Avoid overly flashy or distracting patterns.

  • Jewellery: Keep accessories minimal and elegant. A subtle necklace or earrings can add a touch of personality without overpowering your look.

Colour Palette Suggestions

  • Stick to neutral colours such as black, navy, grey, and white for a timeless and professional look. Use colour palettes to ensure your outfit colours complement each other. For example, pair a navy suit with a light blue shirt for a cohesive look.


  • Hair: Make sure your hair is well-groomed and styled neatly. Avoid drastic changes in your hairstyle just before the professional headshot session.

  • Makeup: Keep makeup natural and professional. Avoid heavy or dramatic makeup that may distract from your face.

  • Nails: Ensure your nails are clean and neatly trimmed. Avoid overly long or brightly coloured nails that may be distracting.

Remember, the most important thing is to wear clothes and style your hair in a way that makes you feel good and confident. It's also important to look professional. So, choose outfits and grooming styles that match the image you want to show to others. 

💡Pro tip: Before your realtor headshot session, try on your outfit and accessories to ensure they fit well and are comfortable.

How Do I Pose for Realtor Headshots?

Posing for professional headshots might seem a daunting task. But, with a few simple tips, you can look both professional and approachable. Your pose can show confidence and make you seem more relatable to your clients. 

  • Start with Your Posture: Stand or sit up straight to project confidence. Good posture makes you appear more professional and attentive.

  • Relax Your Shoulders: Tension often gathers in the shoulders, making you appear stiff. Take a deep breath and let your shoulders drop into a natural and relaxed position.

  • Find Your Best Angle: Everyone has a side that they prefer. You may turn slightly to the side to show your best angle. Try various angles and choose the one that adds depth and dimension to your picture.

  • Smile Naturally: A genuine smile can make a huge difference. Think of something that makes you happy or amused to evoke a natural and warm smile. This makes you look friendly and accessible.

  • Use Your Eyes: Engage with the camera as if you’re looking at a friend. This helps create a connection with the viewer; making you seem more trustworthy.

  • Hand Placement: Let your arms hang naturally by your sides if you are standing. You may place one hand lightly on your hip for more structure. If sitting, you may rest your hands on your lap. Avoid crossing your arms, as this can appear defensive.

Present yourself as a trustworthy, professional, and approachable realtor through your headshots. Practice your pose in front of a mirror before your shoot to find what feels most natural and looks best. A great headshot is a powerful tool. It helps in building connections with potential clients, so take the time to get it right.

💡Pro tip: To add depth to your headshots, slightly tilt your head and shoulders instead of facing the camera straight on. This simple adjustment can create a more dynamic and engaging photo. 

What Backdrops are Best for Realtor Headshots?

A guy in a navy blue suit paired with a white shirt is trying to show a woman her dream house.

Choosing the right backdrop for your realtor headshots can enhance your photos. The backdrop you choose should complement your outfit while portraying your professional image. Find some popular backdrop options to consider below:

  • Market-Themed Backdrops: Do you want to focus on a specific market like luxury homes or commercial properties? In this case, you should think about using a backdrop that shows that. This can help clients see that you're an expert in that area. For example, a backdrop featuring a city skyline or a luxury home can show your expertise in that area.

  • Studio Backdrops: Studio backdrops offer a clean and professional look. They come in a variety of colours and styles, allowing you to choose one that suits your personal brand. Neutral colours like grey, white, or black are some choices that won't distract from your face.

  • Natural Backdrops: If you want a more relaxed and natural look, go for an outdoor session. A park, garden, or urban setting can provide a backdrop that adds depth and interest to your photos. Just make sure the background is not too busy or distracting.

A guy in a suit is giving a side pose for his realtor headshots. He is smiling warmly to seem approachable to his clients.
  • Branding Backdrops: Use a backdrop with your logo or branding for personalization. This can help reinforce your brand identity and make your headshots more memorable.

When picking a backdrop for your realtor headshots, think about how you want to come across. Do you want a clean and classic look? Then a studio backdrop in neutral colours like grey or white might be best. Or maybe you prefer a more natural vibe? In that case, an outdoor setting like a park or garden could work well.

Whatever backdrop you choose, make sure it matches the image you want to project to clients.

How Should I Prepare for Realtor Headshots?

Preparing for your realtor headshots is important to getting great photos that represent you well. We have listed some simple steps below to make sure you're ready for your session. 

  • Get Plenty of Rest: Aim to get a good night's sleep before your photo shoot. Being well-rested will help you look fresh and alert in your headshots.

  • Plan Your Outfits: Choose outfits that are professional and reflect your personal style. Avoid busy patterns or overly bright colours that can be distracting. It's a good idea to bring a few outfit options to your session so you can choose the best one for the day.

  • Practice Your Smile: A natural smile can make a big difference in your headshots. Practice smiling in front of a mirror to find a smile that looks genuine and friendly.

  • Grooming: Make sure your hair is clean and styled neatly. If you wear makeup, keep it natural and professional. Men should consider getting a fresh shave or trim before the shoot.

  • Hydrate and Eat Well: Drink plenty of water and eat a healthy meal before your session. This will help you look and feel your best.

Take some time to prepare thoughtfully and thoroughly for your modelling headshots. Try to relax and enjoy the experience. A relaxed and confident demeanour will come through in your photos.

What If I’m Not Photogenic or Hate Getting My Photo Taken?

If the thought of posing for headshots makes you uneasy, you're not alone. Many people feel this way, but there are ways to overcome this discomfort and capture a great photo.

  • Communicate with Your Photographer: Talk openly with your photographer about your concerns. They are there to help you. They can make you feel comfortable and provide guidance on posing and expressions.

  • Focus on Feeling Comfortable: Instead of worrying about looking perfect, focus on feeling comfortable and relaxed. This will help you look more natural and approachable in your photos.

  • Practice Your Smile: Practice smiling in front of a mirror to find a smile that feels natural and genuine. A relaxed smile can make a big difference in how your photos turn out.

  • Trust the Process: Remember that professional photographers know how to capture your best angles and expressions. Trust their expertise and let go of any self-consciousness.

  • Be Yourself: Your headshots should reflect who you are, so try to be yourself during the photo shoot. This will help you feel more confident and authentic in your photos.

  • Focus on the Outcome: Keep in mind that your headshots are an important tool for your real estate career. They can help you make a positive impression on potential clients, so it's worth putting in the effort to get great photos.

Forget the pressure of being "photogenic" and focus on feeling confident and genuine. You can overcome any fear of being in front of the camera. So, relax and get headshots that you're proud to use in your marketing materials.

💡Pro tip: To feel more confident during your photoshoot, practice relaxation techniques like deep breathing beforehand. This can help you feel more at ease and natural in front of the camera.

How Much Do Realtor Headshots Cost?

The cost of professional realtor headshots can vary depending on several factors. On average, you can expect to pay between $89 and $1500. This price range is highly influenced by factors like location and package offerings

The cost of your headshots should include licensing and retouching fees too. Many photographers only grant ownership of the photos you buy. These charges are separate from the session fee of the photographer.

Retouching fees can also add to the total cost of your session. The prices range from $50 to $150 per photo. These fees are important for ensuring that your headshots look polished and professional.

For a more affordable option, you can use AI Headshot services like InstaHeadshots. These services offer a range of styles. It can provide you with multiple HD headshots at a budget-friendly price.

How Do I Choose the Right Photographer?

Selecting the perfect photographer for your realtor headshots can be a game-changer. They can completely change how you're perceived within the industry. 

Find some key tips to guide you in this crucial decision below:

Review Portfolios: Take the time to look through the portfolios of local photographers. Look for images that demonstrate technical prowess and capture authenticity and professionalism.

Budget Considerations: While evaluating photographers, keep your budget in mind. Ensure that the pricing structure aligns with your financial plan. Also, inquire about any extra costs, such as licensing and retouching fees. 

Seek Recommendations: Reach out to your network for recommendations. Get to know about photographers they have worked with. Reading reviews can also be helpful. It can provide valuable insights into a photographer's reputation and their work.

Effective Communication: Talk to potential photographers to discuss your vision for your headshots. Make sure that they understand your expectations. They should be able to deliver the style of headshots you desire. Clear communication is essential for a successful photoshoot.

Trust Your Instincts: Ultimately, trust your instincts when selecting a photographer. They should not only have technical skills but also understand your unique needs. A photographer who understands your needs can help you capture your essence.

You can explore services such as The Hundred Dollar Headshot or JC Penney Portraits. You may also want to consider hiring emerging photographers or newcomers. It is a great move as they may offer competitive rates and are eager to showcase their talents.

What Role Do Lighting and Technical Details Play in Headshots?

Lighting and technical details are vital when it comes to clicking professional headshots. You can leverage different lighting setups to get the desired results. 


A woman with subtle makeup is smiling gently to pose for her professional headshots.
  • Natural Light: Utilize natural light for a soft, flattering effect. Shoot outdoors during the golden hour (early morning/late afternoon) for warm light. Position yourself facing the light source to avoid harsh shadows. Natural light can create a fresh and inviting look. This look is ideal for showcasing your friendly and approachable side.

  • Studio Light: Studio lighting offers more control over the lighting environment. Use softboxes or umbrella lights to create even and soft light. This helps in highlighting your features. Studio lighting is ideal for creating a professional and polished look. It is perfect for corporate settings or formal marketing materials.

  • Mixed Lighting: Use the combination of natural and artificial light. This creates a dynamic effect. For example, use natural light as your main light source and add a subtle fill light using a reflector or a small artificial light source. This can add depth and dimension to your headshots and make them more appealing.

  • Indoor Lighting: When shooting indoors, pay attention to the type and colour temperature of the artificial light sources. Avoid using harsh overhead lighting, as it can create unflattering shadows. Go for softer and more diffused light sources. Lamps or softbox lights help in creating a more flattering and professional look.

Technical Details 

  • Pay attention to camera settings such as aperture, shutter speed, and ISO to ensure optimal image quality. A wide aperture (low f-stop number) can create a shallow depth of field, blurring the background and emphasizing your features. Use a fast shutter speed to avoid motion blur, especially if you're shooting handheld.

💡Pro tip: Use shadows to add intrigue and depth to your realtor headshots. Some shadow patterns may help in enhancing your features.

Should I Edit My Realtor Headshots Post Shoot?

Editing your realtor headshots post-shoot can be instrumental in enhancing their quality. However, it's crucial to approach this decision thoughtfully. You should make sure the final result aligns with your professional image.


  • Refinement: Editing allows you to refine and enhance your headshots. It improves factors like lighting, colour balance, and overall composition.

  • Professionalism: Edited headshots can express a sense of professionalism and attention to detail. This can be appealing to potential clients and employers.

  • Consistency: Editing can help maintain consistency across your headshots. Further ensuring that they match your branding and image.


  • Over-editing: Excessive editing can lead to an unnatural or unrealistic appearance. Such dramatic edits may reduce the authenticity of your headshots.

  • Misrepresentation: Editing can misrepresent your true appearance. This can lead to discrepancies between your headshots and your actual look.

Considerations Before Editing

  • Purpose: Consider the purpose of your headshots and how editing can help enhance their effectiveness. For example, if you're using headshots for a corporate website, subtle editing may be more appropriate than if you're using them for a creative portfolio.

  • Professional Help: If you're unsure about how to edit your headshots, go for a professional. They can help ensure the editing is done tastefully and effectively.

  • Feedback: Before finalizing your edited headshots, consider seeking feedback from colleagues or industry professionals. This can make sure that the editing process hasn't compromised the originality of your headshots.

How Should I Use My Realtor Headshots for Maximum Impact on Platforms?

A woman in timeless black attire is posing in front of a white background to pose for her realtor headshots.

Your realtor headshots are tools to enhance your personal brand. They help you in making a lasting impression in your professional journey. Once you have your professional headshots, use them to boost your presence:

  • LinkedIn: Use your headshot as your profile picture on LinkedIn. Make sure it is professional and reflects your brand as a realtor. LinkedIn is a valuable platform for networking and showcasing your professional image.

  • Business Cards: Include your headshot on your business cards. This personalizes your card and helps clients remember you.

  • Website and Social Media: Use your headshot on your website and social media profiles. It adds a personal touch and helps clients connect with you.

  • Email Signature: Add your headshot to your email signature. This can make your emails more memorable and professional.

  • Print Marketing Materials: Use your headshot in print marketing materials such as flyers, brochures, and advertisements. It helps create a consistent brand image.

  • Online Listings: Use your headshot in online listings for properties. It adds a personal touch and helps potential clients connect with you.

  • Networking Events: Use your headshot on your name tag at networking events. It helps people recognize you and facilitates conversations.

What are the Common Mistakes to Avoid in Realtor Headshots?

When it comes to realtor headshots, avoiding common mistakes can make a big difference in how you present yourself to potential clients. Steer clear of some common mistakes given below:

  • Over-Editing: While a bit of editing can enhance your headshot, over-editing can make it look unnatural and unprofessional. Aim for a natural look that still reflects your best self.

  • Inappropriate Attire: Wearing clothes that are too casual or too formal for your industry can send the wrong message. Dress appropriately for your market to convey professionalism.

  • Poor Lighting: Bad lighting can ruin an otherwise great headshot. Ensure you are well-lit to highlight your features and create a pleasing overall look.

  • Lack of Expression: A blank or overly serious expression can make you appear unapproachable. Smile naturally to convey warmth and friendliness.

  • Ignoring Background: The background of your headshot is important. Avoid distracting backgrounds that take focus away from you.

  • Unprofessional Poses: Avoid awkward or overly stiff poses. Opt for natural poses that showcase your personality and professionalism.

Avoid these common mistakes to make a lasting impression on your clients. Make sure that your realtor headshots showcase your true personality.

When Should I Update My Realtor Headshots?

Knowing when to update your realtor headshots is important. This helps in maintaining a professional and relevant image. 

You should consider changing your headshots in the below cases:

  • Change in Appearance: If you've undergone a significant change in your appearance, such as a new hairstyle or noticeable weight loss or gain. It's a good idea to update your headshots to reflect your current look.

  • Career Milestones: Update your headshots when you achieve career milestones, such as signing with a new agency, landing a major client, or receiving an award. This can help showcase your growth and progress in the industry.

  • Every 2-3 Years: Even if there are no major changes, it's a good idea to update your headshots every 2-3 years. This ensures that your headshots remain fresh and reflective of your current style and image.

  • Seasonal Updates: Consider updating your headshots seasonally to capture different looks and styles. This can be especially relevant for seasonal marketing campaigns or promotions.

  • Industry Trends: Keep up with current industry trends and update your headshots to reflect them. This shows that you are staying current and competitive in your field.

Update your professional headshots regularly. This helps you to demonstrate your growth and progression over time. 

How Can a Headshot Impact My Real Estate Career?

Your headshot can play a big role in your real estate career. 

  • First Impressions: Your headshot is often the first thing clients see. A good headshot can make them more likely to trust you.

  • Personal Brand: Your headshot reflects your brand as an agent. A professional headshot shows you're serious about your work.

  • Building Trust: A great headshot can help build trust with clients. It shows you're reliable and professional.

  • Memorability: A memorable headshot can help you stand out. Clients are more likely to remember you.

  • Online Presence: Your headshot is often the first thing clients see online. A professional headshot can improve your online presence.

In short, a good headshot is an important tool in your real estate career. It can help you make a great first impression, build trust, and stand out from the competition.